A QR (quick response) code is a type of barcode that can be scanned by certain smartphone applications to direct users to a website or display other useful information. For the real estate market, QR codes represent an opportunity to advertise properties on various mediums and across locations very easily. They’re already being incorporated in many real estate marketing campaigns to allow home hunters and property investors to access information directly on their phones on-the-go.
Where can you find QR codes?Â
QR codes are used in malls, retail stores, restaurants, local businesses, and on advertisements, flyers, movie posters and stickers. In real estate, you may have seen QR codes on property flyers, newspaper ads, brochures, signboards and real estate websites and blogs providing information on open houses.
Mobile users scan QR codes at retail and grocery stores, at home or work, on public transport or in restaurants. USA, UK, Australia and Canada are the top countries in terms of QR code usage, according to the latest trends. The iPhone is the preferred smartphone for scanning QR codes.
How exactly can you use QR codes?
To use QR codes, you must have a smartphone with a camera and a QR code reader application. Most smart phones will automatically recognise a QR code by opening your camera app and pointing your camera at the QR code. Don’t worry if it doesn’t, there are many in the App Store and Android Market that you can explore.
If you’re a seller, Professionals can incorporate QR codes into your property marketing plan to reach out to potential buyers in your area. Call or drop into your nearest Professionals office to learn more about how we can assist you.