Professionals strengthen South West presence in regional real estate market with new Dunsborough office

Professionals Real Estate Group has achieved a major coup in the south west regional property market with leading Dunsborough real estate agency, Fraser Real Estate in Dunsborough joining the group.
As from 1 September 2010, Fraser Real Estate will trade as Professionals Dunsborough from their brand new offices at 1/236 Naturaliste Terrace, Dunsborough.
Principal, Brad Fraser said that everyone at the company was delighted to be part of Professionals Real Estate Group.
“Over the past 23 years our company has established itself as a leading agency in the local real estate market covering an area from Dunsborough, Yallingup, Eagle Bay, Quindalup and the hinterland all the way to Cowaramup. We have achieved outstanding sales over the last few years and our business needs to rise to a new level. Looking over the offers we have received, we decided that the Professionals Group is the partner we need to rise to the next level. As a company we have been staunchly independent over the years and resisted overtures from a large number of franchise groups to join them. However, after making a major new investment in our new state-of-the-art office, we wanted to take our company to an even higher level of customer service and that is why we decided to join Professionals after careful deliberation. As a company we examined different marketing options and then unanimously decided to join Professionals because we believe Professionals mirror the culture and values of our office and staff. This culture and values includes a willingness to learn, participate in providing the best possible solutions to the public in their pursuit of wealth creation and to uphold the values we have set within our business – those of loyalty, honesty, well-trained staff and service. One of the reasons for our success in the Dunsborough area over the past 23 years has been our support and investment in our staff. This was underlined recently with a number of our staff being recipients of REIWA awards including my co-director Garry Morris who won the award for sale of over $40 million and is now most likely Dunsborough’s top-selling agent. Moving from an independent agency to join Professionals will also give our company a much larger profile brand image that is well respected in the State, with 65 offices already part of the group. You simply cannot buy this experience or knowledge. Making the move to a brand such as Professionals can only be seen as a positive step.” he said.
David Hobbs, CEO, Professionals Real Estate Group said that the opening of Professionals Dunsborough would strengthen the presence of the group in the growing South-West property market.
“The decision by Brad Fraser and his co-directors to join Professionals and adopt our name is a major coup as it underlines the benefits that even well-established real estate agencies believe they can achieve by joining our group. Professionals now has 17 offices in regional areas following the opening of Professionals Dunsborough and Professionals Kununurra earlier this year. We intend to increase this dumber during the coming months by establishing offices in local real estate markets that have the potential for strong growth such as Dunsborough. In particular, we intend to strengthen our presence in the South West of the state where the long term outlook for the property market is very positive due to predicted strong rises in population.” He said.
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