Professionals Real Estate 
Professionals reinvigorates brand across South Australia
South Australian consumers have started to see some fresh faces on TV as Professionals Real Estate launches a comprehensive, multi-platform advertising schedule across the state.
Commencing in February, this is the first foray into advertising the state has seen in a number of years. This comes following the unification of the brand last year, where CEO David Crombie is now leading a centralised, national team that is delivering the groups marketing, training and support to the network.
Professionals marketing initiatives have moved from strength to strength with the groups 2019 brand-refresh, increased social media presence and now advertising. Alex Whitfield, Professionals Head of Marketing said “I am very proud of the level of marketing support we are providing our network, which has grown tenfold over the past two years.
On any given day, our offices have access to bespoke, tailored support, free lead generation and now a national advertising campaign across live TV, BVOD, outdoor and online.”
The campaign in South Australia will be brand-driven and includes billboards, Australian Open commercials on live TV, MAFS sponsorship on the Channel Nine streaming service 9Now, Radio ads across the Australian Traffic Network and geo-targeted Facebook ads for each office.
Professionals reportedly remained unscathed from last year’s state lockdowns which David attributes to their level of support and relief packages. “To show our support during what was a difficult year for all, Professionals provided fee relief in the way of halving our franchise fees for the months of April, May and June last year.
“We are entering 2021 in a position of strength having opened six offices in the past six weeks and have a strong pipeline of offices seeking more support with less financial contribution.”
